What are internal links?
An internal link is basically a link that helps you to redirect your audience from a page to another post or page. People believe that internal links are only used for SEO but this isn’t the case. How to build internal links is the real question, right? This is used to help your visitors have a better experience while they’re on your website. This is to be used gently and not scatter all over your content as this can be a bad thing. It should be done in a related way that you guide them throughout your website. It even helps Google as it shows the search engines what your content and website are about.
These links are really called anchor links just so you’re aware. What I usually tell people is that internal links is almost like map on your website that you lead your visitors through. I created a visual right under this to help you out understanding this.
There really isn’t a limit for say but you should not have THAT many. Don’t force it, if it doesn’t feel natural I would not put it. Obviously if you are more advance in your website creation then you could use more links but if you’re just starting off limit yourself to one or two.
To use an anchor text or not to use anchor text?
As you may know now an anchor text is basically a way to redirect your audience to another page. Understand that an anchor text and a call to action are both links but they are quite different. An anchor text is actually just a link that redirects your audience using a related word link. For example on the example above I would use the anchor text “page1” as this is related. If used “click here” this wouldn’t be an anchor this would be more of a call to action, as this isn’t really a subtle action that you want.
A non anchor text is not bad by any means but this shouldn’t be used for internal linking, this is used more towards external linking. As non anchor text tends to interrupt the actually flow of your content if you do, use this for redirecting your visitors to another page within your website.
In a nutshell anchor text is used more for internal linking and non anchor text is used more for external linking.
Being careful with changing your URL
Now this is usually an untapped topic and people tend to dismiss the consequences to this. I too have done this ; have you ever created a post and then later changed the URL to your post or page and thought everything was perfect?
The truth is I don’t blame you but when you change these post or page or even URL. What am I getting into you may ask? Okay, lets say someone back linked your post and 5 minutes later you changed your URL, this results in you losing that backlink or any other back link that you may have obtained. This can be a big issue so just be careful when you are changing your URL.
How do we resolve this?
If you get stuck in this step or are even doubting if you are having some linking errors, how do we resolve this? This is quite simple inside the Google Webmaster Tools; You will be able to find out which links are giving you errors and much more. Once you figure this out then you can begin fixing it one by one.
Once you find out the error then all you need to do is go to your website find the mistake and fix it.
At the of the day you just need to be extra careful to avoid this mistake as it can be quite annoying if you let it prolong. Just always check your website because you never know what can happen behind the scenes.
Avoid changing pages
Maybe you did this once and you changed your pages on your website. Ever come across a 404 error on your website? This is done because this brakes internal and external links causing a negative experience. Google will not like this as they consider this a negative visitor experience and a dead end is never a good thing for your audience.
If this happens then just imagine all your links will end up on a 404 error and this can be costly as you may have realized. For future reference just try to avoid editing your URL pages.
Why you should do this?
People generally understand affiliate links but they totally ignore internal links. This can be costly as you may be losing traffic, rankings or even conversion rates. If you are not linking internally then your user experience is probably negative and this will be a big alert to Google. Think about it if I go to a website and there are internal related links in your post I’m more likely to look at another post of yours. The more people look at the post the better rankings you will ultimately gain.
Internal linking are usually brushed off and ignored but I hope you understood why if you’re not doing this your website might be suffering.
I hope you found this post useful and be sure to share it so all your friends find out what you just learned.