Let’s go back to the past
first off SEO ( search engine optimization), has been around for a while but some of you may be asking what is seo about?. It soon will be 25 years but everyone thinks this started in the 2000’s. In reality, the first search engine was Archie, back in 1990. Now you might be aware at the ones most commonly used today which are yahoo and Google. Yahoo used to be the big boy when it came to search engines but not too long after Google was launched, 6 years after it blew yahoo out the water.
Today more than ever Google dominates the internet world as it is almost 67% of the search engines used. Lets go back to the past one more time. Once the first ever search engine was launched people saw it possible to make money online. They knew that they needed traffic or better said, visitors coming to their sites if they had any real opportunity of making money.
Now this search engine wasn’t all that famous but people were trying to figure out how to get their websites on the first page of the search results as the opportunities would be endless, you’ll see what I mean soon.
SEO(search engine optimization)- is essentially the process of making your website visible to the search engines through natural or organic search results. This excludes paid searches. You may ask what is this?
Have you ever been to a page results and seen many different websites. For instance in most cases you will find a AD site and other would be an organic or natural search website. This means that these natural websites got to the first page of Google by simply just having content on their website related to that phrase entered on either yahoo or Google. If you don’t know about phrases or keywords, I suggest you take a look at one of my earlier post. it will teach you how to do a keyword research for the search engines.
You might be in awe on how important this is
,Lets take the word SEO and find out the real stats on this. I’m only going to be concentrating on Google for this little example but it wont be so little in a second. The word “SEO” gets searched in Google, are you ready for it ? A mind boggling 780,000 times a month! So lets say you rank on the first page for this word on Google; The average is about 20% that these people searching for this word click on your website, so if we do the math right that will equal to 156,000 visitors to YOUR site.
I’m going to remember this number because we’re not done quite yet with this example. The average advertiser spends a $6.12 per click. In this case this person would make…
The real question is how do we use SEO
There is 2 variations to this; On page SEO and off page SEO.
On page is mainly just you writing content on your website that encourages engagement.
- The more quality content that you write within either post or page, the more likely it will be to rank your website
- Target low hanging fruit keywords
Off page SEO for your website
- This is the process of developing an authority website.
- This is done by one word “sharing”, meaning getting other websites to share your website resulting in Google finding your website easier.
- Getting backlinks from other websites. This is not done as simple as 1,2,3, but overtime this will be accomplished.
That’s pretty much a small overview of what SEO is but if you’re would like more extensive information or even specified training, CLICK HERE. Feel free to leave your feedback and if you can I would deeply appreciate it if you shared this post 🙂